From a Feeling of Absence, A Brand Was Born.
Yalik connects the world through African creativity, culture, and design—transforming everyday moments into expressions of identity, pride, and connection.
Though officially launched in 2019, Yalik was born from a personal moment of cultural longing. As an immigrant from Côte d’Ivoire experiencing a holiday season in the U.S. for the first time in 2009, I was met not with joy but a deep, aching absence—of family, of familiarity, of belonging. That emotional gap widened during holidays, when decorations were everywhere but never ours. That longing evolved into a dream—to create something that could hold and share the beauty of African celebration, memory, and design. Years later, after becoming a parent and imagining my daughter’s future in a culturally disconnected world, that dream became a mission.
That mission became Yalik.
Yalik is rooted in the conviction that culture connects us. Whether through a wrapped gift or a patterned wall, every Yalik product becomes a spark for conversation, a carrier of legacy, and a reminder of where we come from—and where we’re going. We believe that African design, expression, and imagination deserve to be seen, celebrated, and shared daily—not just occasionally. We aim to normalize these aesthetics in global art, commerce, and daily life.
We believe that the smallest things—wrapping paper, gift boxes, the texture of your wall—can build the biggest bridges.
To inspire and deepen human connection by honoring African heritage, empowering artisans, and fostering cultural pride through African art, storytelling, and meaningful everyday design. We infuse African stories, symbolism, and soul into the objects that surround us—whether wrapping a heartfelt gift, elevating a cherished room, or welcoming loved ones into our space. Through contemporary African design, we bridge cultures and offer the world a rich, resonant beauty it never knew it was missing. We honor artisans, amplify heritage, and reimagine gift-giving as a powerful act of cultural preservation and pride. Above all, we strive to make African creativity not just visible—but valued—in living rooms, gift tables, workspaces, and hearts.
Design that transcends borders. Aesthetic that empowers identity. We envision a world where Black and African aesthetics are not niche or novelty—but a beautiful, standard part of everyday design. We envision a world where African beauty is not exotic—but essential. We seek to normalize African design in global aesthetics, celebrate diasporic creativity, and foster love for cultural heritage through shared experiences and powerful visual storytelling. Where gifts come wrapped not just in beauty but in belonging.
A container of meaning. A vessel of emotion.
In Côte d'Ivoire, “Yalik” means container—a name that embodies our philosophy. Each product is a vessel that holds history, love, artistry, and identity. It holds you.
How It Works
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Ongoing Support
We Don’t Follow Trends—We Set Them
As we grow, we will expand our creative programming, collaborate with global artists, and enter new product categories—all while staying rooted in our founding mission: to wrap the world in African beauty.
Partner with Purpose, Wrap Every Gift in Meaning
Elevate your corporate gifting, retail displays, and event packaging with Yalik’s premium designs rooted in African heritage. Where luxury meets culture, every piece becomes a conversation.
